When it comes to church, visuals can play a pretty big part in the success of your average service. We’ve written before about how the church needs art, but only if it’s good. But does that same logic apply to the visuals at your church?

Of course it does!

At House of Worship Technology, we believe that there’s a lot of value in working hard. As we strive to provide the people that attend our churches with an incredible experience, the key is to knowing who your audience is and what they’re looking for.

In today’s blog, we’ll take a look at how church video can enhance the overall experience that your congregation is having on any given Sunday. Keep reading for a few tips and tricks!

Our Best Tips for Great Church Video

Another of our previous blogs focused on church tech versus budget, coming to the conclusion that it all comes down to what you’re trying to accomplish. If your goal is to have the biggest, coolest worship space with all of the newest technology, you might be doing it wrong. If, on the other hand, your goal is to foster an environment that allows people to engage with the worship and the teaching, then you’re setting yourself up for success.

So no, you don’t need the latest and greatest video equipment in order to do what your church is uniquely called to do. That’s the beauty of the Church–we’re all working together to accomplish the same goal, but we’re doing things a little bit differently.

Whatever your church’s unique calling is, we plan to be there to help you every step of the way. Whether you’re in need of new equipment or just need someone to teach you how to use what you already have in a way that’s effective, we can help.

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The Perfect Church Video Experience

So what exactly is the perfect church video experience? The answer is as simple as it is complicated–it depends. It depends on what you’re trying to communicate and who you’re trying to communicate to. Luckily for you, we’ve been doing this for quite some time and we’ve seen church videos ranging from so bad it’s good to so good it’s crazy. That’s not a judgement by any means, but instead a call to you to focus on making what’s right for your congregation.

Following these tips is a great way to make sure you’re off to the right start:

Don’t overstay your welcome.

When it comes to church video, the key is to make sure it doesn’t drag on. If your video is for the morning announcements, feel free to create something that’s funny, but make sure you get to the point and get out of there. The shorter your video is, the more time you’ll have to focus on editing things together and making it great.

Don’t get too flashy.

Another thing to keep in mind is how you’re presenting the words on the screen. Whether your church puts up the lyrics to all of the worship songs or you’re simply highlighting a key verse that the pastor is speaking on, keeping it simple is almost always better. Don’t worry about finding the perfect “churchy” background to go with it. Sometimes a black background with a well chosen white font speaks louder than finding the “perfect” background.

Do what works for you.

Like we said before, knowing your audience is the key to creating the perfect church video experience. If you know your congregation, you’ll have some insight into how they’ll react to certain things, allowing you to tailor the experience in such a way that it helps them to engage in what’s going on. This works great for everything from pre-service slides to worship lyrics to notes from the pastor.

We Know Church Video

The point we really want to drive home is that what you’re doing matters, so you might as well make it the best version of itself that you can make it! You know what your church’s calling is and what your personal calling is, so do your best with it and let others enjoy the experience.

At House of Worship Technology, our goal is to help your church become what you know it’s called to be. Whether that means providing you with high quality church sound systems or lighting fixtures, we can help. Perhaps you already have plenty of equipment and need help installing it. Maybe your team could use some training on how to use your equipment in order to maximize its potential. You may even simply need someone who can tell you what would work best for your church.

No matter what you need, our team is here to help. Simply give us a call at 800-521-4321 today because we’d be honored to help!